This is a classic on the internet, but still worth paying attention to. Malcolm Gladwell, the best selling author of the tipping point, Blink! and Outliers was invited to give a TED talk in 2004. He started out by saying he thought of talking about his latest book, but instead choose to talk about his personal hero. An that is dr. Howard Moskowitz. Moskowitz claim to fame came when he reinvented spaghetti sauce. …Actually, he discovered a major flaw in thinking about product development and the first product in which he successfully fixed the flaw was spaghetti sauce. What happened? In the late 70’s Pepsi came to his office asking him to determine the sweetspot ( the right amount of aspartame, an artificial sweetener) for their new product Pepsi Cola.

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